Pay It Forward

Pay It Forward

“Do what you can, with what you have, where you are.” – Theodore Roosevelt

Marketing sometimes could be as simple as offering people in need our low margin products and/or services free of charge, with the hope that they’ll pay it back when the opportunity presents itself. I see one too many marketing messages focused on persuasion and coercing people to ‘see’ the value of products and/or services. Billions of marketing dollars go into celebrity endorsements, ad spend and the likes. This type of marketing definitely has its place and has played a pivotal role in modern society. Where would we be without some “Mad Men”-esque drama in our corporate world?

My point for this post is to draw attention to the photo above. A simple, yet effective form of marketing. The message says-

You know, being unemployed isn’t easy. I have your back, and I want you to be successful. I will prove it to you by not allowing you go to that interview in an unkempt outfit. All this with the hope that when you get that job, you will remember me and let me help you out with dry cleaning your work outfits for a fee. If you don’t want to, its okay. But I’ll help anyway.

No catches or clever persuasion gimmicks. We either win a lifelong customer who we’ve enabled tell a story with our brand, or we’ve put a good deed out in the universe. Either ways, everyone wins.

I’m all for businesses that thrive by enabling others thrive.



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