The Deep Dive [insights into IDEO’s design and innovation process circa ’99]

Over the weekend, I had the opportunity watch these videos from ABC Nightline in 1999. In this episode anchored by Ted Koppel, they redesigned the Shopping Cart as we know it. The aim of this episode was to take a closer look at how IDEO, a design firm known to design a huge number of the products we use on a day-to-day basis approaches design and innovation. They went the whole nine yards on the basic design process. Sensed the gap, defined the problem, searched for concepts, explored alternatives and selected a plan to deliver their first prototype.

A cool exercise they went through was actually going out to a Whole Foods store to observe shopping cart users and interviewed them to determine what their needs were. On a more interesting note, you’ve probably used a product, or product concept designed by IDEO today without even realizing it. They are arguably the most innovative design agency out there. Enjoy!

Part 1-

Part 2-

Part 3-


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